Real Estate Leads - Comparing Lead Generation Sources
A real estate professional can count on real estate leads
to be as valuable as gold - literally. Your clients tomorrow will be the real estate leads that you
follow up on today. And so will your paycheck in a month. Your time as a professional in real estate is spent on
generating leads and converting them to clients. In the late 1990s, the Internet was a main stream cultural
phenomenon that gave rise to an entirely new tool for real estate agents:
online lead generation services.
The majority of people who are looking to purchase or sell a house or do any other real estate-related activities online now prefer to use the internet. In the past, people would prepare to sell or buy a home and then go into a local Realty office to find a professional. They can now Homes For Sale In Sedona start looking at real estate for anywhere from three months to five years before actually making a move. Real estate professionals must find new ways to capture these leads early so that they can work with them and become clients. You have two options: either buying a lead generation service to pay for real estate leads or creating your website with contact pages to generate real estate leads.
Which is better? You won't be as successful if you don't do both. A personal website is essential for any real estate agent
who wants to become a top producer. It should contain contact information and a
blog. This will allow real estate leads to
FIND you online.
The majority of top producers have their own websites.
They also subscribe to one or several lead generation services, such as
HouseValues and GetMyHomesValue. These companies sell real estate leads to agents at either a
monthly subscription fee or per lead. These
companies set up websites that offer homeowners free information about their
home and exchange contact information. The
homeowner fills out a form about himself, their contact information, and their
home, and then submits it to the company. This
"lead", in turn, is given by the company to any real estate
professional who has subscribed to that area. It is up to the real agent to
determine the value of these leads and to follow up with them.
Every lead generation company has its own unique
approach. GetMyHomesValue, for example, offers only one lead - which means that
the lead will be given to an agent in the local area. Other companies may sell
the same leads to multiple agents. HouseValues uses extensive e-mail drip programs and scripts
to make follow up easier for agents. GetMyHomesValue's staff attempts to
contact leads multiple times for each agent before transferring the remainder
of the follow up to the individual agent.
Most of the criticisms these lead generation companies
get is about what constitutes real estate leads. These "leads",
who are often filling out online information, can sometimes give false
information in order to avoid being contacted. Agents are then unable to contact the leads as a result.
However, the successful agent will not quit when faced
with real estate leads that provide a property address and an e-mail address
but a poor name and number. The best agents will go to every length to follow up any
lead before they are lost. This includes using public directories such as the
White Pages, tax records for the property, reverse lookups, and tax records. They will email the lead weekly and visit the property to
verify who submitted it.
What happens if the owners of the property claim that
they didn't request their home valuation information and are not looking to
sell the property? The hot
agent will be furious at their inefficiency and point fingers at the lead
generation company for giving them fake real estate leads. The HOT agent will present themselves and offer their
services anyway. They will then hand out a business card and lead the home
content knowing that even though they didn't get to the bottom, they added
another prospect to their real estate lead pipeline.
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